What Should a Small Business Website Include?
Many small business owners know they should have a website, but they’re not always sure what should actually be on it.
The good news is that a small business website doesn’t need to be complicated.
In fact, the best websites are often simple, clear, and easy for customers to understand.
The goal is straightforward: give customers the information they need so they feel confident contacting your business.
Here are the key things every small business website should include.
1. A Clear Introduction to Your Business
When someone visits your website, they should immediately understand:
• what your business does
• who you help
• where you work
For example, instead of a vague introduction, something simple works best:
“Reliable plumbing services in my town for homes and small businesses.”
Clear messaging helps visitors quickly know they are in the right place.
2. A List of Your Services
Customers usually visit a website to check whether a business offers the service they need.
Your website should clearly list your main services.
For example:
• boiler repairs
• bathroom plumbing
• electrical installations
• landscaping services
• roof repairs
This helps customers quickly see if your business is the right fit for the job.
3. Your Service Areas
Local businesses rely on nearby customers, so it’s important to show the areas you cover.
For example:
• Llanelli
• Swansea
• Carmarthen
• surrounding areas
This helps both customers and search engines understand where your business operates.
4. Contact Details
Your contact information should be easy to find.
Many visitors will go straight to this section when they want to enquire.
Your website should include:
• your phone number
• your email address
• a contact form
• a clear enquiry button
The easier it is for customers to contact you, the more enquiries you’re likely to receive.
5. Photos of Your Work
Photos can make a big difference to how customers view your business.
They help people see the quality of your work and feel more confident about contacting you.
For example:
• completed projects
• before and after photos
• recent jobs
• equipment or vehicles
Real photos help make your business feel genuine and trustworthy.
6. Reasons to Choose Your Business
Customers often compare several businesses before deciding who to contact.
Your website should explain why customers should choose you.
This could include things like:
• years of experience
• reliable service
• fully insured work
• local knowledge
• friendly service
These details help set your business apart from others.
7. A Clear Call to Action
Every good website should encourage visitors to take the next step.
For example:
• Call now for a quote
• Request an enquiry
• Contact us today
A clear call to action helps guide customers toward contacting your business.
A Simple Website Can Be Very Effective
Many small businesses think a website must have dozens of pages.
In reality, a simple one-page website can often include everything customers need:
• your services
• your service areas
• photos of your work
• reasons to choose your business
• contact details
Simple, clear, and easy for customers to use.
Introducing One Page Pro.
If your business doesn’t have a website yet, creating one is one of the best ways to help customers find and contact you.
That’s exactly what One Page Pro is designed to do.
We create simple professional one-page websites that include everything your business needs to be discovered online and start receiving enquiries.
Get online. Get found. Get more enquiries.
